When we work on e-commerce seo strategy development, spending months and years researching the market demand and running a complete analysis is important. But, the problem arises when you don’t get the desired traffic. So, what’s wrong with your site’s traffic, let’s find out.
In most cases, it has been seen that people whom you want to sell your products/services don’t even know what they are searching for. Let’s say, if they want “handkerchief”, they could simply search handkerchief or handkerchief combo, and they would have gotten the desired results. Indeed, they search for, the “best handkerchiefs to be gifted during the Christmas.” Does that make any sense? People literally love to make simple things complicated. However, they will definitely appreciate and anticipate the intent that you have put to sell the desired product. But, the reality is that you need to optimize your e-commerce website as per search engine optimization to target the potential buyers.
At present, it’s getting difficult to know how to get started. Especially, when you don’t have a helping hand. It’s pretty simple that no one size fits all SEO solutions.
So, are you yet to reconsider something? Okay…let’s deep dive into the basics, concepts, and thoughts of e-commerce search engine optimization for your world of e-commerce.
Why Does SEO Matter For Ecommerce?
It is not that easy to get new customers, especially when you are a newcomer and yet to be figured out by the search engines. The survival of your e-commerce site is directly proportional to the customers, it’s obvious, isn’t it? But, the problem lies with the expensive process of getting customers’ attention. Based on a survey report published by WordStream, the average cost per click is 84 cents in the apparel industry, while costs less than $10 per action. In that case, if you want to spend thousands to gain a few customers, we would say that’s not worth your money. But, if you are hiring DigiRocket Technologies, then we can help you get the well-deserved organic traffic by placing it up high on the search engine results pages.
There is no rocket science here, after all, 44% of shoppers head to Google when they want to search for an item or make a purchase. Below mentioned the best Ecommerce SEO services/practices that you can adopt for your e-commerce site.
- Keyword Research & Analysis –
Based on the official Google reports, 4 7 million Google searches are performed every 60 seconds. That’s brainstorming, isn’t it? So, in this scenario how can you be sure that customers are gonna find you through the search engines? If you have thought of this then you need to consider the use of quality keywords. It’s the first step towards developing an e-commerce seo best practices. Always use keywords with high search volume and medium competition.
- Site Architecture –
No matter what kind of e-commerce website you run, site architecture is crucial. That’s because there are thousands of e-commerce websites with millions of products to offer. With the use of site architecture, you can guide the user through your website. Being the site owner, it’s important for you to understand how quickly the user is able to figure out the key pages and the relationships between the pages.
- Technical SEO –
For most e-commerce businesses, technical SEO remains in their heart, soul, and calendar. It’s not just about meta tags and site maps. At present, it’s easy to build a website with clean URLs as the margin between on-page SEO and technical SEO begins to blur. If you think that your website is lagging, then we can give it a few quick updates and you will be surprised to know the aftermath. Being a Top eCommerce SEO services provider, we are well aware of it.
- On-Site SEO –
Don’t know about others but when we get into the on-page SEO, we intentionally optimize 5he entire category section with a lot more than just description and title tag. In fact, there you can find a lot of potential in the on-site seo for ecommerce sites, the more and more you start to discover, the more exciting it will get. You will be glad that you did it.
At present, long-tail keywords do have their own identity. Our objective is to create the perfect product page and affordable Ecommerce SEO where customers can get all the required information. Here is what we will work on and improvise.
- Meta Title
- Meta Description
- Internal Links
- Social media and share buttons
- Optimized images
- Product videos
Using all the above-mentioned strategies you can generate a chance to stand tall against the big brands and if the executions are perfect then you can even give head-to-head competition to the industry giants. With DigiRocket Technologies’ digital marketing solutions, you can rank up high on the SERPs without spending thousands of dollars on paid ads.
So, what are you waiting for? Let’s take your site to a whole new level with our unbeatable tactics in a synchronised manner. There are reasons why we are the best e-commerce seo company in the USA.
Still, have questions? Get in touch with our marketing team at +1 8156886366 to discover the world of possibilities.