Frequently asked questions
Digital marketing is the use of digital technologies and traditional media to market, promote and sell goods and services, primarily through the internet. Digital marketing is referred to as a strategic approach to direct marketing (Marketing) when the goal is to reach a wide customer base.
Good digital marketing is the key to your company or organization’s success. You can use digital marketing to bring in new customers and increase sales, set higher prices and reduce costs, track customer behavior and responses, improve employee performance and motivate people, increase brand awareness and improve reputation, gain access to global markets and offer customers a universal brand experience — while cutting costs.
SEO is a process of researching, planning, and implementing tactics to help your website rank higher in search engine results. Search engines like Google, Bing and Yahoo use algorithms to rank each page based on a number of factors such as their relevance to the user’s query and page quality.
On-page and off-page SEO are two types of search engine optimization, each with its own strengths and weaknesses. On-page refers to all the technical aspects of a site; this includes things like title tags, meta descriptions, keyword focused content and so on. Off-page refers to all other elements that can impact a user’s search experience but do not directly affect their rank in the search engine results list.
Yes, a website helps you gain more exposure so you can grow your business. This will help you to sell more products and services, as well as let potential clients know you exist.