In this digital era, we all are blessed with knowledge. The Internet is one of the most intelligent creations made by humans. No matter what information you are looking for, you are just one Google search away to get the desired information. With the introduction of search engine optimization (SEO), the search results are now more accurate and pertinent.
However, Google’s algorithm is not error-free. Sometimes, the results that we get are not what we have searched for, we get pulled in some other direction. In order to help you out through the disarrange, we have scrolled past the internet and have arranged the top 10 fabulous SEO quotes that you can implement to unfold the secrets/blueprint of Online branding. Even if Google tries to change its policies, these quotes will remain evergreen.
- “The brand key is not to narrate the story, rather a reason to choose, where intelligence meet creativity and the customer was made the hero. (Must) Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
In other words, it can be said that your brand is an asset. It’s like buying an outdated car and investing to remodel both its interior and exterior. The work that you have put into practice will increase the value of your car so that you can put it into auction for a profit.
Understanding and utilizing the concepts of online branding will help you out lash your competitors and give you a platform to reach the desired audience. No doubt, you will win a couple of deals at first, but in the long run, you also have to taste failure. This is the law of marketing.
- My rule of thumb is to build a site for a user, not a spider.”
- Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director
The goal of brand positioning is not to lead the list. The goal is to generate business and focus on the potential leads to increase sales.
When you are designing your web pages, you focus on Google’s algorithm and search engine crawlers, while ignoring the important aspects of SEO, they are your customers.
At the end of the day when you switch back and your website is ranked at no. 1 in Google, you get yourself lifted to the ninth cloud. However, that’s completely worthless, after all, you have not designed your website as per the needs. Your website is used to convert traffic into leads and sales.
- On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
No matter if your prospective customers are using Yahoo, Bing, or Google to find your goods, products, or services, you will still need an SEO strategy. The more people search about a product/service, the more results they will get from the SERPs.
There will be a complete mess up and you will lose your hold over the customers. Even if you try out other innovative tactics like TV, radio, or print media, you will require an SEO strategy as it will ensure that you are not losing customers when they are doing their research.
- Google only loves you when everyone else loves you first.” – Wendy Piersall
To date, this is considered one of the simplest yet practical approaches to brand building. What Google does is, it gathers all the available information across the web, put them together, organize, and then presents them in such a manner that the best will rank among the rest. So, what exactly Google does do to determine the “best”?
While ranking a website, Google’s algorithm get hold of a number of factors but it’s the number of websites that link to the information. Each link that Google gets, acts as a vote in favor of the website. This way a website asks Google to rank it higher on the search engine results pages.
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
In general, most people think that the purpose of SEO is to trick Google in such a manner that their website will be visible at the top of search results.
Sadly, this concept is not available on Google’s coffee table. We need to understand the importance of SEO and what’s Google is all about, we must consider Google’s mission. In simple words, they want to present the user/searcher with the most relevant and accurate information present in an organized manner. This way Google tackles all the odds and place the best websites at the top of the SERPs.
This is what you need to keep in mind. The goal and purpose of SEO are to make it as easy as possible for the Google crawlers to find your website. Be it by writing relevant copy, optimizing page load speed, using proper HTML code, or designing for ease of use. After screening all these factors, you can ask Google to rank your website. If you have all the factors that Google needs, then congratulations, your website will be placed higher than all the other relevant websites. To rank up higher you need to work on gathering more robust information, by getting more online PR and links.
- Today it’s not about ‘get the traffic‘ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
As mentioned above, the goal of SEO is not to rank your website at the top of SERPs, it’s about lead generation and sales.
It can also be said that the strategy for SEO starts with finding the right phrases/keywords that ultimately help you drive conversions for your business. In order to figure out the right keywords, you can take the help of Google’s Keywords Planner Tool. After you get your desired keywords, move one step beyond so that you can organize the final list of keywords into two categories, buying-intent and research-intent based.
As you might have probably guessed, the buying-intent keywords are specialized for those people who are more likely searching to make a purchase, whereas, in the case of research-intent keywords, the user is most likely just doing research.
What you need to do is to focus on the buying-intent keywords first. This will help you have the best possible chances to drive leads and sales.
- It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
In the present time, the majority of businesses ignore this simple truth. You can just imagine how hard it is for you to double the number of visits that you get to your website. For the sake of website traffic, you have to invest more in numerous marketing tactics, namely social media, SEO, SMM, email marketing, PPC, and more.
In case, you want to find out the percentage of leads and conversion rates/sales received on your website, you simply have to do a quick math check. Find out the traffic that you received and from that filter out the conversion rate. Now, you can divide the conversion rate by total traffic gained and then multiply it by 100. You will get the answer in percentage.
As you went through the calculation part, you might have figured out that you can either double your conversion rate or double your traffic, yet the result will remain the same. If you are still wondering how to double your conversion rate then here are a few simple ideas that you can follow.
- You need to present a strong and more compelling offer.
- Re-design the layout of your pages so that it will be easier for the visitors to scan through what you have to offer.
- Always try to be futuristic, for now, you can offer free information but in exchange, you can ask for the e-mail. Later on, you can follow up and can convert over a longer period.
- You can also try out re-targeting ads to bring back the customers that didn’t convert back then.
- Pop-ups will add great value as the visitors will get informed regarding the running offers.
- The best place to hide a dead body is the second page of Google search.” – Anonymous
Wait…What just it said? Dead Body??? LOL, that would be everyone’s reaction. This is the sad reality. Until and unless your web page appears on the first page of Google, no one is going to find out that. That’s why SEO is a crucial part of online branding.
Before you plan SEO for your website, simply have a calculation in mind. There are only 10 spots available on page 1 and likely thousands to millions of websites vying for those coveted spots. Now you have to do something out of the box so that the crawlers can find your website with much ease.
- Better content is outweighing more content.” – Rand Fishkin
The quote says it all and it can be seen with the recent shift in SEO. Previously, there was a widely accepted concept that the more and more you publish content, the greater are your chances to expand the reach of your SEO. For instance, if you have published articles targeting different sections/niches, then you have set more opportunities to rank in Google.
However, with every positive, there come drawbacks. Now people used this concept as their business tactics and started publishing more and more low-quality content, this was an attempt to scale up article production at lower costs.
This is where Google has to change its algorithm and came up with precise updates, where quality outweighs quantity. For the sake of publishing web pages faster, you need to keep in mind that you have to resist the urge to cut corners on quality.
- What gets measured gets improved.” – Peter Drucker
This quote ranks among the crucial concepts of Internet branding and being an important point, it has made the list. So, what needs to be measured in SEO?
You might consider it a surprise, but if you are tracking your rankings all alone then that’s worthless. Yes, you need to measure your rankings, but they tell an incomplete story.
Remember that you have to focus on website traffic through SEO that will lead your website visitors to turn into potential customers and thereby generating more sales.