What is Programmatic SEO? How to Increase Organic Traffic in 2022
Nowadays, the concept of digital marketing is spreading at lightning speed. Multinational companies to small businesses and start-ups are adapting and getting used to the awesomeness of digital marketing. The strategies derived from search engine algorithms are turning out to be meaningful and can be evident today. In order to spread brand awareness and maximise traffic, businesses are relying on SEO services. Some giants of this game, like Amazon, have taken it to a whole new level and no matter which commodity you search for, you will get results.
But the question is, how do they do that? The answer is simple, with the help of programmatic SEO. This has turned out as an effective method to boost organic traffic by the process of entertaining and expanding hundreds and thousands of search queries along with educational, entertaining, and engaging content. Now, here comes the best part, it is all automatic and data-driven.
What is Programmatic SEO?
In order to create the landing pages, programmatic SEO utilises artificial intelligence as their developer code and to target long-tail keywords, these pages are produced at a large scale. This is the most effective and proven way by which brands can capitalise on both low volume and high volume search queries. In the present time, programmatic SEO is considered the most creative means in the SEO industry, be it for hospitality, real estate, e-commerce, travel industry, or else.
How to Increase Organic Traffic in 2022?
With the ever-increasing competition in the online marketplace, SEO strategies, and quality keywords with the most appropriate content have been crucial. Here are the top 5 ways that will help your business to increase organic traffic.
Search For Tons Of Keywords
Remember that keywords play a crucial role to rank your page on search engine result pages. Your job is to filter out the most relevant keywords as per your targeted audience and in order to do that here are a few steps mentioned.
Find Head Terms
Head terms are the first-hand approach that you need to look out for. These are the categories of high-volume keywords that help the search engine to rank a business. For instance, when we speak about the travel website, the relevant head term could be “hotels.” Similarly, for e-commerce websites, it could be deals, electronics, gadgets, etc. To find these terms, tools like Google trends are a must consider.
Identify modifiers
The next step after getting head terms is to look out for appropriate modifiers. These are basically referred to as add-on terms combined with head terms in most searches. For instance, Chinese restaurants, gadgets for men, earphones under 500, etc. These are head terms with modifiers. Moreover, you can even split the modifiers into two categories – primary modifiers for new keyword categories and secondary modifiers that merely describe a head term.
Local modifiers
If you run a business that needs to target local audience then consider using local modifiers. For instance, lounge near me, and hotels in Shimla are the keywords that contain local modifiers.
One more thing, at the end of the day, it is crucial to determine which modifier ranks better with the type of business that you run.
Compile your keywords in a list
The aim of a good programmatic strategy is to pen down a collection of keywords and modifiers. Typically, a collection of 2000 keywords is considered a good start. In case, you are able to manage 100,000+ keywords, then consider using python, a coding language to create an organised list. At last, compile the keywords in a spreadsheet.
Search for potential competitors
As of now, you have collected a huge number of keywords, which makes it a perfect time to search and know your large-scale competitors. The more similarities you find, the better the competitor is. There are three things that you can do –
- Carefully choose your keywords and analyse the top results on Google.
- With the help of a proper tool, mark down the number of keywords your competitors rank.
- Check how are they crafting their title tags and checking their backlinks. You can consider using tools like Ahrefs and SEMRush.
The landing page at large scale
After successful completion of your keyword research and complete competition analysis, it’s time for you to move on towards the next step of your programmatic SEO strategy. This time you have to create landing pages at a large scale and you can get surprised to know that the hallmark of programmatic SEO is to create thousands of unique pages in no time. But, one time on which people usually get confused is that they think that for each keyword they have collected, they need to create a page for that. No, that’s not the thing, if you have 10,000 keywords that don’t mean that you have to prepare 10,000 pages.
Remember, that your goal is to target your audience with the most precise and on point keyword search intent, you need to develop your content nearby to the keywords. For more ideas, you can take the help of the related searches area on the results pages of Google search. This will help you build relevant landing pages with outstanding intent-based keywords on a large scale.
Doorway pages
When you will create pages, remember that you need to avoid the doorway pages at all cost, these are the pages or websites that are designed with a single objective and targets a certain area only. This is usually carried out to give the highest possible score to a particular keyword. However, most people do prefer using the doorway page as it turns out to be a beneficial material for those who seek definite results. But, the problem is that this link-building isn’t that helpful and even Google frown on it. Remember, that a gateway page is a website that provides the user with a list of additional resources rather than answering a particular topic.
Interlink at a large scale
Now it’s the time for the last yet important step, you need to build your links on a large scale. This is specifically done to showcase your specialised niche. A few of the well-admired strategies include –
Viral Content
Your complete focus needs to be on getting organic growth, and in order to do that, you need to do a bit of market research and figure out the hot topics. Your topic needs to be something that people are getting crazy about.
Ego-bait
This is considered an effective method for aggregator brands. In your content, you can highlight certain businesses or can feature or recommend any brand. This will give an embeddable badge on their website, like “XYZ brand – recommended.”
Industry insights
In case, you are well-versed with churning insights and proprietary data on regular basis, you can get PR and news media attention.
Commissioned surveys
This is one of the most steps toward brand building and maintenance. You need to improve your market through marketable insights, such as survey trends and opinions. This will be covered up by news personnel. In this fast-changing world of digital marketing, there lies tough competition. There are players with high-ranking businesses and their respective pages can be found on almost every search query out there. This is where brands need to switch to programmatic SEO. It plays a vital role by automating content production at scale and this helps the brand to increase traffic and enhance visibility.
Moreover, a good programmatic strategy is based on transaction intent keywords and search intent, thereby it is recommended to look out for large-scale discoverable content with high relevance. However, there are two things that you need to keep in mind before you begin. Firstly, spend enough time on market research, planning, testing, and optimisation of large-scale SEO assets before going live. Remember, it’s better to start late than never. Secondly, keep updating your programmatic SEO, while maintaining, optimising, and fixing errors regularly.
In case, you are looking for the best SEO for Ecommerce, then you have landed on the best page. At DigiRocket, we provide all kinds of digital marketing solutions.